Delivering A New Site and Brand Identity for Badminton Wales

Adding to our portfolio of leading names within the Welsh sporting arena, we’re delighted to announce that we’ve been appointed to design and develop a new brand identity, corporate logo and responsive website for Badminton Wales, as part of a project to improve user experience and increase engagement with the Badminton community in the Principality.

About Badminton Wales

Founded in 1928, originally as the Welsh Badminton Union, Badminton Wales is the governing body of the sport within Wales. Today, it has over 2000 members across more than 90 clubs across the country.

As well as providing the support to drive up performance at the elite end of the sport, Badminton Wales is also charged with increasing participation at grassroots and school-age level. Through new initiatives, including the Badminton World Federation’s (BWF) Shuttle Time, more than 1 million school children have participated in the sport over the past decade; with around 8,000 children throughout Wales playing Badminton on a weekly basis.

A Modern Approach

Building on the success of these engagement initiatives, Badminton Wales are now looking for a modernisation of both their brand identity and digital presence; to be a reflection of the positive, progressive work being carried out by the organisation and coaches across Wales.

Working in collaboration with the key Badminton Wales stakeholders, we’ll be delivering a new logo, which will have the dual role of being the symbol of their new progressive strategies, while also maintaining their heritage as a long-standing Welsh sports brand.

The New Website

Complimenting the new logo and brand will be a modern, responsively designed website. This will offer visitors an improved user experience, allowing for easy, seamless navigation to the key areas of the site via desktop, laptop, tablet or mobile.

It will be instrumental in delivering the key organisational messages of high performance and increased participation across every level, and every age-group.

The site itself will be developed on the thinkCMS content management system, to allow Badminton Wales to ensure the site remains dynamic and current, by adding new content, blogs, images and media to the site. It will give the staff at Badminton Wales full control of the content of the website. This was identified as an important factor, with the aim of the new site to become a hub of information and vibrant destination for the extended Welsh badminton community.

This, it is hoped, will help further encourage new member sign-ups, while providing a simple pathway to enter tournaments, and access news, events and Badminton-related media from around the world.

Kelly Aston MBE, Head of Operations at Badminton Wales

“We’re really excited to be working with UpriseVSI on this project.  Modernising the brand and website is of key strategic focus for Badminton Wales, serving as a reflection of our progressive culture and to provide our members with an online platform that’s attractive, informative and offering a great user experience.

“As an organisation we have been delivering exciting new initiatives at grassroots and performance level across Wales, to help increase participation across all age groups in the sport, and to provide a platform for excellence at the top-tier. The new website will certainly provide a great platform to let us get that message out.”

Gareth Rees Jones, Managing Director of UpriseVSI

“It’s always great to work with leading names from Welsh sport and we’re delighted to have been appointed to deliver the new logo and website for Badminton Wales. Their refreshed brand identity, and a modern website, built on our robust and versatile content management system, will provide Badminton Wales with the ideal online platform to showcase the exceptional work they do across schools, clubs, and at performance level.”

To find out more about our web design and development services, please get in touch today by phone or through our online enquiries page.

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